The Fierce Business Babe Podcast Ep 299: HOW TO GENERATE NEW LEADS

Today, I will be answering a question that a client asked inside of one of my programs. Today’s question is, how to generate new leads? If you want to learn how to boost your income by generating new leads, listen to today’s episode.

HOW TO GENERATE NEW LEADS

BY: MELISSA LIN

Welcome back to another episode of The Fierce Business Babe Podcast. Let's dive into today's brand new episode. These are a new shorter style episode that we're calling this Fierce Business Q&A. It’s a micro episode for you answering one question that a client asked. This is how it's going to work: each week my team pulls a question that a client asked in one of my programs and I'm going to go into full detail here with you on how we answered the question and how we supported our client.

The question this week was pulled from my brand new high touch program to help you 3-5x your income: Fierce Circle: the membership! This program is unlike any other because it grows with you and your business. As you start, sign your first few clients, hit your first $5k month, $10k month, $50k month, and beyond, more and more content unlocks for you! And the best part? You get private access to me for your business coaching! The program is extremely personalized and meets you where you’re at in your business. You can be at the very beginning of your business, ground zero, or years into business ready to scale to 7 figures.

The question this week was, how to generate new leads? In this same program, we have hot seat coaching calls throughout the month where we dive deep into content, share screens, show behind the scenes of our business, put together action steps for you to move forward, monthly content drops (yes, brand new content every single month), a slack channel to ask business questions daily, private support from me, and an entire training library with over 50+ hours of material to go through that you get access to while you’re in the membership, and more.

The way that we supported our client with this question was inside of our Slack channel, which is where it was asked. We are in there every single day supporting our clients, so we responded on the same day. We’re in there multiple times every single day ensuring all clients are being supported. Let’s dive into answering the question, how to generate new leads?

I want to first say that there are dozens and dozens of ways to bring new leads into your business, and I want to share some with you today. Also, lead generation is going to be one of your biggest money-making activities in your business and it's something that I really want you to be focusing on every single day. How can you bring in new people every single day? As you continue to bring new people in, new people will always be going through your sales process. They're going to come in, they’re going to get to know you, they’re going to start to like, know, and trust you. You’re going to nurture them, start building that relationship, and then push them through and they’ll start to convert. You always want to be bringing people in so you can always be bringing people through your sales process. Let’s get into some ways that you can be bringing new leads in and getting in front of new people.

The first thing is social media is always shifting. There's always new things that Instagram is sending our way. If you're on Instagram it really depends on where your ideal client is spending most of their time. Let's say you’re over on Instagram, right now reels are the biggest. Will it always be? Probably not. Instagram is always creating new things, new avenues, new tools for us to use, but right now reels are the best way to get in front of new people. They are the biggest thing for growth for your account currently. That is something, however, it’s not necessarily a converting tool. It’s a great thing to attract and bring new people in.

Another thing you can do is host a giveaway on your social media platform or long form content page (podcast, youtube, blog). Share your freebie on your platforms because that can get pushed out and other people may share it as well. As people come to your page, if your freebie is in your bio or an Instagram story highlight, if it's there, if it's in a link, if they’re able to access it, they'll be added to your email list as they hop into it. New people are coming to your page every single day, so you want to give them some resources and some tools if they’re looking for that.

Something else you can do is collaborating, it's such a great way to get in front of new people. You can do Instagram lives with other people, Facebook lives, hopping onto podcasts, doing blog collabs, any type of collaborating that you can. There are going to be some people in whoever you're collaborating with audience who are attracted to your energy and what you're teaching, what you are bringing to the table and vise-versa. It is definitely a win-win.

Press is always a great thing to bring new people your way. Pinterest, any kind of Instagram story swaps with a friend, hosting some type of challenge or livestream series, that’s a great way. Our most recent one brought in over eight hundred new leads for us, maybe even closer to 1,000. We did a 3-day live stream series to then push into one of our programs. Again, it’s bringing new people into your audience, which we want to be doing every single day so that we can get in front of more people. The more people you're in front of, the more potential there is to support and help them and help them create that transformation for them, help them create the results that they’re looking for, that desire to move from point A to point B. You also get to make a bigger impact, so go implement and take action.

Let me know how it goes. Again, there are dozens and dozens of lead generation activities you can do throughout the month, those were just a few. If you have any questions about lead generation in particular, go ahead and send me a message on Instagram and I will personally send you a quick tip, a voice message response with how to move the needle forward with that question.

My team is already getting ready to pull the next question from one of our programs. I can't wait to answer it next time I host a Fierce Business Q&A episode, your very own micro, quick episode to make moves quickly in your business!

We’re already getting excited for next week’s episode and can’t wait to share with you! We’ll see you next week in another brand new episode of the Fierce Business Babe Podcast bright and early next Monday morning!

Topics we cover include:

Your biggest money-making activities
Building relationships with clients
Getting in front of new people

And so much more!

Times to check out:

(6:10) How often should you generate new leads

(9:30) Using social media

(11:00) Different types of content

(15:31) Sales calendar

FREEBIES:

4 Step Training to Start & Scale Your Online Coaching Business:

https://melissalincoaching.lpages.co/4-steps-to-starting-a-successful-coaching-business

Quiz: Your Next Business Strategy:

https://www.themelissalin.com/quiz

WORK WITH MELISSA:

Are you ready to take your online coaching business to the NEXT level? Have you been wanting to start coaching, finally start making a full time income doing what you love? The Fierce Business Academy might be the right fit for you! Head to the link below for more details and to hop on the waitlist!

The Fierce Business Academy:

https://www.themelissalin.com/academy

The 6 Figure Fierce Business Mastermind:

https://www.themelissalin.com/mastermind

The Caption Capsule

https://www.themelissalin.com/captioncapsule

Create Your Program that Sells in 3 Easy Steps (free guide)

https://melissalincoaching.lpages.co/2024-create-your-program-that-sells

Promo Code: PODCAST to save $$$ on The Caption Capsule!

Find me on social media for more daily content!

Instagram: https://www.instagram.com/the_melissalin/

Facebook: https://www.facebook.com/melissa.lin.180410