The Fierce Business Babe Podcast Ep 303: How to Ask Warm Leads for a Sale

 
 

Today, I will be answering a question that a client asked inside of one of my programs. Today’s topic is how to ask warm leads for a sale. I will be sharing how we supported our client with this question and giving you full-on coaching here in this episode.

HOW TO ASK WARM LEADS FOR A SALE

BY: MELISSA LIN

Welcome back to another episode of The Fierce Business Babe Podcast. Let's dive into today's brand new episode. These are a new shorter style episode that we're calling this Fierce Business Q&A. It’s a micro episode for you answering one question that a client asked. This is how it's going to work: each week my team pulls a question that a client asked in one of my programs and I'm going to go into full detail here with you on how we answered the question and how we supported our client.

 The question this week was pulled from my brand new high touch program to help you 3-5x your income: Fierce Circle: the membership! This program is unlike any other because it grows with you and your business. As you start, sign your first few clients, hit your first $5k month, $10k month, $50k month, and beyond, more and more content unlocks for you! And the best part? You get private access to me for your business coaching! The program is extremely personalized and meets you where you’re at in your business. You can be at the very beginning of your business, ground zero, or years into business ready to scale to 7 figures. 

In this same program, we have hot seat coaching calls throughout the month where we dive deep into content, share screens, show behind the scenes of our business, put together action steps for you to move forward, monthly content drops (yes, brand new content every single month), a slack channel to ask business questions daily, private support from me, and an entire training library with over 50+ hours of material to go through that you get access to while you’re in the membership, and more.

The way that we supported our client with this question was inside of our Slack channel, which is where it was asked. We are in there every single day supporting our clients, so we responded on the same day. We’re in there multiple times every single day ensuring all clients are being supported.

Now let’s get to the answer for this question. How to ask warm leads for a sale? The answer to this is simple, but for some of us it’s easier said than done. We simply get to ask. Showing ways to work with you on your Instagram stories or information about your program is not the same as actually asking for the sale. So the first is you sharing information about your program. What that's doing is it's creating awareness about it, which is great, continue doing that. That is something I recommend you do all year long, regardless of when you're actually pushing and promoting the program. Most of our programs are evergreen, so we are promoting and creating awareness of our programs all year long. However, what that isn't doing is it's not actually taking it to the next step in converting your audience. 

One way you can do this is in your Instagram stories. For example, after you share information about your program tell your audience how to actually take action. What are the steps that they actually need to take? Take a little video if you need to, a screen recording of going into your profile, clicking the link in your bio, what the application looks like, how they get there, pressing submit. The easier it is for them to take action, the more likely it is they will take action. Another way you can do this is after you talk about your offer in your Instagram stories say, “send me a DM with the word start,” or whatever word that you want to add into that. You could also say, “if this feels like a fit send me an emoji to learn how to apply,” and of course share which emoji you want them to send. This can also look like you asking your audience in your Instagram stories, “do you want to learn more and how to apply?” Then you can add in a yes or no poll and reach out to those that do respond. So those are some activities that you can actually do for the converting side. 

I know I added a few bonus examples there for you, but let’s get to the actual answer for this specific question. Let's say you have a warm lead that you're talking to. Let's say that they are sharing with you their struggles. They may be sharing what they’ve tried in their journey or things that aren't working. You can simply ask for the sale. So for example, “ You know, Melissa, this is actually exactly what I teach my clients in my program.” Whatever the program name is, put that in there, “this is exactly what I teach my clients in Fierce Circle. Would you be open to hearing more about it?” If you know they've been watching your content about your program and may be interested, you can ask if they've considered applying for the program.

 We simply get to ask. Sometimes our audience needs that last permission slip before taking that next step and buying from you or applying for your program. It does not need to be like this magic secret sentence to move them from a conversation that you're having to a sales conversation. You can do so with exactly what I  just shared. That can be that magic sentence for you. Simply ask them. 

My team is already getting ready to pull the next question from one of our programs. I can't wait to answer it next time I host a Fierce Business Q&A episode, your very own micro, quick episode to make moves quickly in your business!

We’re already getting excited for next week’s episode and can’t wait to share with you! We’ll see you next week in another brand new episode of the Fierce Business Babe Podcast bright and early next Monday morning!



Topics we cover include: 

  • Creating awareness about your program

  • Converting your audience

  • Asking for the sale

   And so much more!

 

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Melissa Lin Fit