The Fierce Business Babe Podcast Ep 307: When to Ask for a Client Testimonial?

Today, I will be answering a question that a client asked inside of one of my programs. Today’s question is, when to ask for a client testimonial? I will be sharing how we supported our client with this question and giving you full-on coaching here in this episode.

When to Ask for a Client Testimonial?

BY: MELISSA LIN

Welcome back to another episode of The Fierce Business Babe Podcast. Let's dive into today's brand new episode. These are a new shorter style episode that we're calling this Fierce Business Q&A. It’s a micro episode for you answering one question that a client asked. This is how it's going to work: each week my team pulls a question that a client asked in one of my programs and I'm going to go into full detail here with you on how we answered the question and how we supported our client.

The question this week was pulled from my brand new high touch program to help you 3-5x your income: Fierce Circle: the membership! This program is unlike any other because it grows with you and your business. As you start, sign your first few clients, hit your first $5k month, $10k month, $50k month, and beyond, more and more content unlocks for you! And the best part? You get private access to me for your business coaching! The program is extremely personalized and meets you where you’re at in your business. You can be at the very beginning of your business, ground zero, or years into business ready to scale to 7 figures.

In this same program, we have hot seat coaching calls throughout the month where we dive deep into content, share screens, show behind the scenes of our business, put together action steps for you to move forward, monthly content drops (yes, brand new content every single month), a slack channel to ask business questions daily, private support from me, and an entire training library with over 50+ hours of material to go through that you get access to while you’re in the membership, and more.

The way that we supported our client with this question was inside of our Slack channel, which is where it was asked. We are in there every single day supporting our clients, so we responded on the same day. We’re in there multiple times every single day ensuring all clients are being supported.

Let's get into answering the actual question, when to ask for a client testimonial? This is going to depend on the length of the program and also what the rest of your offboarding process may look like. For example, let's say for one of my shorter length group programs is a 12-week program, so for the three months. I would reach out and ask for a client testimonial around week nine or ten. Typically, I recommend asking for a testimonial first before the rest of your offboarding process. This will then give you weeks 11 and 12 to chat with your client about resigning and what next steps can look like if they want to continue working with you. Now, let's say for a longer length program, maybe a 6-month program, you may want to ask for that client testimonial at the beginning of the fifth month. This gives you some time to hop on a call to chat about re-signing or upgrading to the next program.

Again, it really depends on what your offboarding process looks like. You may want to give it more time if you do need to hop on a call and chat about those next steps if it is a higher-level investment. Again, it can be anytime in there, it can be that last month, it can definitely be the last two weeks just like that example for that 3-month program that I provided just a minute ago. You really just want to make sure that your client has had enough time to go through your program and also see some results. It wouldn't make sense to ask them for a client testimonial in week two unless they are having some big wins very early on. If they are having some big wins very early on, definitely go in and ask for that testimony. You can do so multiple times, it's not a one-and-done deal. You are allowed to ask for a testimonial more than once and screenshot wins and things like that as well. It's always great to celebrate your clients when they are having those wins. Your clients absolutely love you and they're definitely going to support you. They’re going to want to support you and provide you with those testimonials, so definitely add that into your off boarding process. This can be done via email, through your client communication portal, or even automated/streamlined within your systems!

When my client asked me this question we also shared some example questions that you can ask in a testimonial, so I'll share that with you here as a bonus. I love adding in those quick tips for you. If you do want to ask a client for a testimonial, here are some example questions that you can give them. I always recommend giving your client as much as possible in terms of what you're looking for. So if you're looking for what the impact was or what the income wins were, be very transparent. Be very open and let them know directly what those questions are. So for example, you can ask these next four questions. Where were you before coming to me or before working with me? Where are you now? How has it been working with me or what's your experience been working with me? What would you tell somebody on the fence? There are four quick questions that you can add in there. If you're looking for a written testimonial or a video testimonial be really clear with what it is that you're looking for so that your client can give that to you. Again, they do want to support you. They want to give you what's going to support you and your business. Those are just a few examples, there are definitely more questions that you can ask. We have quite a list of things that we ask our clients in their testimonials during their ofboard process.

My team is already getting ready to pull the next question from one of our programs. I can't wait to answer it next time I host a Fierce Business Q&A episode, your very own micro, quick episode to make moves quickly in your business!

We’re already getting excited for next week’s episode and can’t wait to share with you! We’ll see you next week in another brand new episode of the Fierce Business Babe Podcast bright and early next Monday morning!

Topics we cover include:

When to ask for a testimonial based on your program length
How to ask clients for a testimonial
Questions to ask clients

And so much more!

Times to check out:

(4:50) When to ask for a client testimonial

(8:40) Example questions

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