The Fierce Business Babe Podcast Ep 139: Selling Multiple Offers At Once
Today, I am going to be diving into one of my most asked questions, which is how to sell multiple offers at once. While not everyone agrees with doing this, it has always worked out really well in my business and today I am going to share why and how to do it in your business as well.
Selling Multiple Offers At Once
By: Melissa Lin
Today’s topic is something both my clients and my audience always ask me about and I'm really excited to dive into it with you. Many people say that it’s something you shouldn’t do in your business, but I don't necessarily agree with that because it works extremely well. So something that I do in my business each week is I sell multiple offers at once.
The question usually is like, “how do you do that, Melissa? And can I do that in my business?” Like that feels a little better to me than only having one offer at one time on certain months of the year. So there are definitely going to be some people out there who absolutely disagree with doing this, and that's okay. Today I'm going to share with you why I love doing this and how you can do this in your business as well.
So something that I always always say is “You are the CEO of your business”. You are the business owner, so that means that you get to make up the rules. You can run your business in a way that really feels good and feels aligned to you, right? If you only want to have courses in your product suite, amazing. If you only want to work one-on-one with clients or group programs, amazing. We can make any business model, any strategy, really work. It's all about what it is that you want. What do you want more of and how can we mold your business to fit your dream lifestyle? That truly is a goal, and as the business owner you get to do that. You can definitely achieve that and hit that goal.
Start With One Offer
So I mentioned at the beginning of this episode that some people are going to absolutely disagree with what I'm about to tell you, and that's okay. I'm here to share with you what works for me and what my clients have been able to achieve and let you know that you can, if you want to, sell as many or as few offers at once in your business as you would like, right. Selling is amazing because selling is serving, it means you get to help more people and impact more people.
Now, when clients do first start working with me, if they're brand new in business, we do typically recommend starting with one offer and launching that one offer before expanding into others. So that our clients can actually practice sales and experience a launch while they bring clients through their programs at a one-on-one or smaller scale before really taking things to the next level. Another reason why we recommend this is because things are usually typically much easier to tweak or adjust if needed. I can say from experience that things are typically much easier to adjust or update when working with a few clients and making updates for your next cohort of a small group coaching program. Trying to make a ton of adjustments to multiple offers at once just really isn't realistic. So I definitely recommend focusing on one offer first.
Then, once you've really gotten the hang of that, add a second and then add another, and then you can start to sell multiple offers at once that makes sense for your customer journey and your value ladder that you may have in your business.
So again, fill your first offer and then start to expand into your next. It'll be much easier to sell multiple offers at the same time after you're comfortable selling them and have that experience. You'll also have more brand recognition and your programs will have more brand recognition if you put them out one at a time and then start to have multiple ones out together going forward.
Why I Love Selling Multiple Offers
So why do I love to sell it multiple offers at one time? Why, why, why? Well, I know my audience extremely well, and I know that there are some who would be a better fit for my Fierce Business Academy. I also know that some are a bit further along and a better fit for my Six Figure Mastermind. Not everybody is going to be ready for your one program that you have open right now and that's okay. That's something to keep in mind, just knowing it's okay that not everyone's going to be ready for your program. Not everyone's at that point in their lives and their journeys and their businesses, and that's okay. I, as a business owner, as a CEO, as an entrepreneur, I want to be able to support my audience on many levels every single day out of the year, 365 days, every single day. Now, since my programs, at least most of my programs, not all, but most of my programs are no longer open and close, they're actually more evergreen style, so they stay open all of the time throughout the year.
The Types of Offers To Sell Together
So what type of offers can you sell at the same time? That's a big question, right? Like I've got a ton of offers. "What does that look like? Melissa? Does it mean it's only a high ticket? Is it a mid ticket or a low ticket? Is it all three? Like what can I sell at the same time? What can I create available for my clients or my audience?" So again, it's really anything you want. So for example, at the moment, like this week, we have spots open in our program, The Fierce Business Academy. Where we help women start their online coaching or service-based business. We help them start signing their first few clients and scaling to $5K months in 90 days. So it's really, you know, about what programs do you have at the moment and what makes sense for your customer journey? Right. Do you have something next for them? Do you have a pre-req? It was prerequisite if they're not quite ready for, you know, your signature offer. So those are definitely some things to think about.
Then, on top of that, we also have two spots open this week for our six-figure mastermind, where we help women take their business to the next level for consistent $10K months and inside we focus on different things in the academy. We really focus on serving more people, expanding their product suites, adding in systems and automation, hiring and delegating to team members. We also have one spot available to start this month in Fiercely Scale, which is our higher level mastermind. Where we help women reach 20 to 30K months in their businesses, where we focus on amplifying everything and really shifting you into your true CEO mode. So all of our programs that we have available right now, they all have very different ideal clients and those are all in my audience. Right. We have women in my audience at all of those levels and it's part of my product suites, part of our customer journey and there's people ready for each level. So that's why I'm selling those at the moment, because we have a few spots available in those particular programs. So it definitely depends on capacity and other things. Those are things to think about when deciding which offers to sell together. So you can sell high ticket, you can sell mid ticket, you can sell low ticket at the same time. If you would like.
Be clear over clever
Now the key here, and this is something that we really take time to make sure we're doing Because this is key and it makes it very difficult to sell multiple offers at one time if you're not taking these two things into consideration. First, you get to be extremely clear. I mean, so crystal clear on what the differences between your offers are and who it's for and who it's not, for any program you're selling that stuff that gets to happen. Especially, if you're selling multiple offers at one time. Right? You don't want to be confused about any of that. So being extremely clear on what the differences between your offers are.
Then, number two, you get to make it extremely clear to your audience what the differences are right? So first, you get be clear. Second, we've got to make sure that we also send that same message to your audience and share it very clearly. I always tell my girls, "Be clear over clever". Be as clear as possible so that people really get it very quickly. Social media is a very fast paced platform; Instagram, Facebook, Tiktok, Pinterest, everything's so fast paced these days. So you only have a few seconds sometimes, if it's an Instagram story then 15 seconds, so you want to make it extremely clear as quickly as you can.
So I want to give you some examples on how we do this. Because again, both are very important. I'm very clear on what the differences are. I explain to them the differences between the programs we have open at this moment. Now, we are also going to make it very clear to our audience. So one way that we do this is by sharing the different ways that my audience can work with me. So we do this with both captions and with Instagram stories. If you've been over at my Instagram, you've probably seen one of the captions before. We always do it at least one to two times per month, if not more. Then my Instagram stories, usually this goes out like once per week or so. Right, we're always sharing this information. So it's extremely clear to our audience. So again, we do this both with captions and with Instagram stories. So we have an actual post or an actual story that says ways to work with me in many ways and we will actually go through the ways to work with me, the spots that we do have open at that time.
So if somebody is reaching out to us and asking about different programs, typically, we'll ask a few pre-qualifying questions to see which is going to be the best fit for them and then share with them what we believe is the best fit. Right? It's going to be extremely clear to them if you hand them the solution that's going to be the best fit to them. So we want to make it easy by helping clarify and making it very simple for them.
Now, I'll go through the Instagram story example and the caption example as well. So, we always share, you know, the program name that's open, what it actually is, the result that you can expect, right? So for example, The Fierce Business Academy, you know, our tagline, "It's a 12 week group coaching program to help you start and scale to 5K months". Then we share the result you can expect again and how to reach out for more details. If it's limited spots, we'll also mention how many spots are available for the week or for the month or for the quarter, depending on what the program is. Then, our caption that we post is very similar to the program name that's open that month, who it's for and any requirements, because our programs do have requirements before you can hop in or before you can apply. So program name, who it's for, result, how many spots available this month, and how to let us know that they're interested.
So I'm going to give you an example on some of those requirements and kind of like pre-reqs that we have for one of our programs. So for example, to apply for Fiercely Scale, which is my highest touch mastermind, helping women shift from six figures in business to multiple six figures and beyond in their businesses, you must be bringing in a minimum of 8-10K per month in your business. We share this information in our caption. We share that this is a requirement, you've got to be at this level in your business in order to go into this program or even apply for this program. So the program name, who it's for, the result, how many spots available and how to let us know that they're interested or have questions. If you decide to do this as well, keep it simple, always keep it simple and communicate with your audience.
Over communicate. Communication is so, so, so important. Make it very easy, simple, clear, and over communicate with your audience, especially when it comes to sales. Not everyone's going to see every story or every caption. So you get to share things multiple times. If someone's seen something once before, amazing, it becomes a reminder for them because people need to see something at least 7 to 10 times before they start to take any kind of action. So share it more and more, make it very clear how to work with you. No more beating around the bush. There are people in your audience who want to know exactly how to work with you and which containers you may have available. We always want to help, of course, we always want to help your potential client find a program that's truly going to be the best fit for them, not necessarily the one that's going to, you know, give you more sales that week. This is all about you serving and supporting your clients, your future clients and the containers that are going to be the best fit for them to be successful. So that's why I definitely recommend being as clear as possible of who each of your programs are for. If you're going to sell multiple offers at one time and also who it's not for. Right? That way it's very clear to your audience, you know? Okay. Yeah, that's perfect for me. Or, you know what? I'm not quite there yet. Maybe I'll hop into that other program. Make it very, very clear.
Be excited about your offers
So something that I do want to leave you with is no matter what you're selling. No matter what you're selling or how many things we're selling, you get to be. So, so, so excited about your offer or offers. Multiple offers, right? If you aren't excited. Your audience won't be excited either. So have so, so much fun with filling your various offers because selling is serving and you get to be excited and have fun with it. If we're not having fun with this, then why are we doing this? Or maybe there's a shift that we get to make. And the way that your business model is, or the way that your business is running right now, have fun with it. So can't wait to see what action you take after listening to today's podcast episode.
Topics we cover include:
How To Start Selling Multiple Offers
Why I Love Selling Multiple Offers
The Types of Offers To Sell Together
Being Clear Over Clever
Be Excited About Your Offers
And so much more!
Times to check out:
(7:44) How To Start Selling Multiple Offers
(10:26) Why I Love Selling Multiple Offers
(12:44) The Types Of Offers To Sell Together
(15:13) Be Clear Over Clever
(22:40) Be Excited About Your Offers
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