The Fierce Business Babe Podcast Ep 332: Make More Money In Your Sleep
Today, I am going to be talking all about making money hands off in your business, even in your sleep. I will be diving into what it means to make money in your sleep along with several ways that you can start to do this in your business this week.
Make More MONEY IN YOUR SLEEP
By: Melissa Lin
Today we are going to be talking all about making money in your sleep. So yes, this means I'm going to be sharing multiple ways that you can start making money in your sleep, for you in your business. Who wouldn't want that? This is something that we've actually been doing in our business for years and we absolutely love supporting our clients with this too. I mean, why not create additional passive income that allows you to catch up on your beauty, sleep. There's no reason not to.
So, the way that I've looked at it in my business is, “the more people I serve, the bigger impact that I get to make and the more money that will come and flow to me”. So that means the more money that I make in my sleep or maybe while on vacation, or traveling, or like, physically being out of my business doing other things, then the more people I’m helping. Yes, this can be hands-off. I can't wait to dive into some of my tips and tricks for you today to help you start doing the same in your business. For the longest time, I felt that in order for me to make more money, I'd have to spend more time inside of my business. I know many people in the early stages definitely do feel this way. I really felt this honestly in my first year because I only had one offer available, which was private coaching, which is amazing. I was helping and supporting so many of my clients to change their lives, but I only had private coaching. So, really with having that one offer in my product suite, which was extremely hands-on, where I was coaching each client privately, technically, I did need to continue to add even more if I time into my business to support my clients. Which again, amazing. I love my clients and I wanted to be able to support more people, which is why I expanded into group coaching, and then running masterminds and courses, and digital products and more over the years. I mean, not all at once, expanding it one at a time. So that I could help more people. As I mentioned in the beginning, the more people that I serve, the more people I help, the bigger the impact that I get to make. Then, the more money will flow to me. That's how it works in my business, and I'm excited to support you in doing the same.
So, I want you to ask yourself a question. I want you to spend a few seconds and ask yourself right now. Do you have a way right now that your business can generate money without you physically in it? So, a way that you can generate money without sending a new client an invoice manually, without you actually logging in to grant someone access to your course hub, if that’s manual right now. So I guess technically, you can make money in your sleep. If you sent a client an invoice earlier that day and they paid it when you were sleeping, but when I talk about making money in your sleep, I mean completely hands off, you didn’t need to send an individual invoice out to a client for payment to come through. Do you have that in your business? If your answer is yes, then amazing. Let's see if we can add more today. If your answer is no, then also amazing. We're going to brainstorm this with you today.
Evergreen Offers
So, one of the first ways that you can make money in your sleep is with something completely hands off during the sales process, such as an evergreen offer, like an evergreen course for example, that has a buy button. So, lets say maybe somebody saw your live training from Instagram or in your Facebook group or your business page, they loved your free content. They go and take a peek at your website or maybe they take a peek at your link tree or if you have a resource page like we do, they see your course, and then they decide to purchase without needing to come to you for an invoice, right, completely hands off for you. So there you go, money in your sleep. The sale itself is hands off for you. So, the live training, that was part of you nurturing as part of your value and you creating a like, know, trust factor and adding additional touch points between you and your audience.
Create Multiple Avenues
So the thing to understand is the Avenue that your potential client takes to find you or to find your course can be one of dozens of ways, which is why I teach my clients to create multiple avenues. What I mean by this is there are going to be some in your audience who will need to hear you through a live training, some will need to see that call to action in your Instagram stories of a graphic saying “Oh, go push my website. This is how you get to my website and go buy”. They may need to see that. Some may find you on Google without needing to watch a live training and just love your sales page and purchase. So, create something that no matter how they find you, they have the opportunity to pay you any time, even when you're sleeping. So many different avenues and some are going to prefer one over the other. So I definitely recommend having more than one avenue for them. So, again, this can be some type of offer that you have a buy or purchase button for. So, it could be a course, maybe a mini-course, maybe you have a challenge you've already created, a low ticket workshop, anything that creates a hands-off sale for you.
Digital Products
So let's roll into the second way that we can make money in your sleep, which is related to number one that we just covered. The second item is digital products, having something available for instant purchase, an instant download. So, for example, our Caption Capsule, it's a tool that our audience can purchase directly from our website, it’s also on our podcast in the show notes, it's also in my Instagram bio. If they would like a $35 tool to help them two to three times their caption writing, increase their sales with captions and more and sign out really quick. What I would recommend is taking a look at what you already have and see if there's anything that you could turn into a digital product, use something you've already created such as a template that you've created for your clients already.
Another example, we provide our clients with dozens of various templates for their businesses and one of those is a lead tracker. We actually have multiple lead trackers. We have a Google Docs lead tracker, we have an Asana tracker, we also have an Air Table Lead tracker, depending on which tool they use. A few months ago, we actually took that, something we'd already created for our clients, and sold it as a low ticket offer for $7 to allow others in our community to also use it. So, is there something that you already have that you can sell today or you know this week? If not, what is something that we can create that would also be helpful for your ideal client and even potentially be something your future clients use in one of your programs. So, those are two ways. We’re now going to go into a third way.
Funnels
So this next way, number three, It's actually going to support both number 1, and number 2 that we've already covered. So, It can support both evergreen offers, such as an evergreen course, and digital products and downloads. So, technically, those items, number one and number two, can sit on their own on your website or your social media platforms and they can sell. You can also utilize number three, which is funnels. Funnels can be another way to make money in your sleep. So, what do I actually mean by this? I'll walk you through an example.
We have many, many, many, many funnels in our business, and actually love them. I love funnels because it is an opportunity to purchase from us and gives us the opportunity to serve more people. So, for example, you could have an automated workshop, maybe you've already recorded it. You ran it live, saved it, and its sitting on a landing page that a lead can opt into or register for that then pushes into your offer such as a mini-course or you're evergreen coaching program, if that's what you have, or that digital download for digital product that we talked about and so on, right. That can be pushing people through and getting people into that nurture sequence for you and then sell to your audience and sell to them so that sales can start to actually come to you in your sleep or without you actually in your business, you know, if you're on vacation, you can still have sales coming through without you physically having a sales conversation or hopping on a sales call every day.
Money Mantra
So, each of these items that I've covered so far today can truly amplify the amount of money you make in your sleep. As you determine what type of business model that you love and start to see success with, start to duplicate and scale those things that made it possible, the system that made it possible. If it’s the funnel or if it’s a course, make it evergreen, something to really amplify taking it to the next level. So money flows easily to you, even in your sleep. This is part of one of my mantras, which is actually the full mantra that I love; “I am a magnet for wealth in all forms. Money flows easily to me.” It can be the same for you, too. You are a magnet for wealth in all forms. Money flows easily to you, even in your sleep.
So today, we've touched on what it means to make money in your sleep. We've gone through three ways that you can start making money in your sleep, and one of my favorite money mantras, and I'm so excited to see the action that you take. Let me know some of your biggest takeaways on Instagram @The_MelissaLin. Go send me a message. Thank you for hanging out with me today. I’m always going to be your biggest cheerleader. So, you taking time out of your day to hang with me truly means the world to me. I'll see you next time.
Topics we cover include:
Evergreen offers
Create Multiple Avenues
Digital Products
Funnels
Money Mantra
And so much more!