The Fierce Business Babe Podcast Ep 174: My $45k Sales Week

Today, I am diving into how I was able to make a $45k Sales week and $100K sales month. I’m sharing exactly how I was able to change and grow in such a short amount of time. What this looks like inside of the business and of course some tips and tricks for increasing your sales this week.

My $45k Sales Week

By: Melissa Lin

Welcome back to another episode of The Fierce Business Babe Podcast! If you are brand new to my podcast, I'm so excited you're here with us. We have so many goodies coming your way today and it's just so incredible. We're already getting close to the end of January, which is so wild. What's really wild is reflecting on the last 12 months and the growth that we've had in the business, the growth my clients have had, and I'm sure so much of the growth that you've had, and we get to definitely celebrate that as well.

I'm here today to chat about my 45k sales week that we had last month back in December. I'm really excited to chat with you about it because we did this without being in the business too much. I want to share with you that there are just so many different ways that you can run your business. You truly do get to decide how you want your business to run. You can be in your business 30 hours a week, 20 hours a week, not in your business at all, being completely removed if you wanted to and continue to grow your business, right? So many of us connect the amount of hours that we spend on our business to the amount of success. If you're at 10K months right now or 20K months you don't necessarily need to add twice as much time into your business to double your income in your business. I'm going to be chatting about my 45k sales week, $45,000 sales week, that we had last month, and I technically had a week off. I took two weeks off in December actually, so I'm really excited to dive into it. It’s also so exciting because we actually had our first 100K month a year ago, last January. So January 2021 was our first 100K month and it is just so exciting to see how we've continued to grow and support our clients. And, you know, my team is obviously amazing and I absolutely love every single one of them, and it's amazing to see how much you can grow in such a short period of time. I want to remind you that you can change and your business can shift and so much can be different even a week from now, two weeks from now, a month from now, so just keep that in mind.

I want to get right into this episode so that you can get so many goodies your way. Today I want to talk all about my $45,000 sales week that I had without a big launch. We did this without a big launch. We did this with zero sales calls and all while taking the entire time off. Technically I took two weeks off in December, but we're talking about a 45K week while I was off. I want to really dive into what this looks like inside a business, some of the things that happen behind the scenes, and of course some tips and tricks to increasing your sales this week for you and your business as well.

My Business Product Suite

The first thing I really want to get into is, what does this look like inside of a business? You know, I can remember in my first few months of my business back in 2014 I would have thought that a $45,000 sales week would have been out of this world. That's insane, that's crazy, there's no way that's really happening. That's what I would have felt back then. I would have thought that it was impossible to reach. What I want to share with you is if I can do it, you most definitely can do it as well. Keep going, don't give up. The only way that you won't be able to achieve this goal is if you stop trying. Honestly, just keep going, you will get there.

Over the years we've grown every single year and I really want to share what we've done on the inside of our business to get to this point. We're going to continue to grow this next year. 2022 is going to be even bigger. There are some really exciting things that we've got going on. Over the years I personally have created a very diverse product suite and it's very clear to my audience and my clients the steps to take and where they need to go next.

So for example, our 45K sales week did not come from just one offer. I'm going to go into some more detail about the different offers we had available both front-facing and then also not front-facing. So, what I mean by front-facing is some of the offers that we were selling publicly and then we had some offers that weren't necessarily available to everybody and solely to clients. So I'll get into more of that a little later into the episode, but I have a very diverse product suite and it's very clear to my clients and to my potential clients what the next step is for them.

For example, for anyone who is wanting to start their online business and sign their first two clients and then hit their first 5k month we have my Fierce Business Academy to get them started. Once they wrap up that program and graduate we have a natural next step for them inside of my Six-Figure Mastermind to help him scale to 10k months, because the things that get you to 5K months are not necessarily the same things that are going to get you to 10K, 20K, 30K, 50K and beyond. After that we have another natural step, Fiercely Scale, to help you scale to multiple six figures. And then after that we have another program to help you scale to 7 figures. We have this very natural progression in our product suite which really makes sense for everyone as they come in because they know where they're aiming for and where they want to go next. This has worked really, really well for us.

I absolutely love my product suite and I absolutely love that I also do spend time in every single one of my offers and am very, very involved in each of my programs and will be for quite some time. I created this product suite knowing that I want to be able to support people at all levels and also want to support people all year round, which is how I can say that we've been able to do this without a big launch in the last month. We actually haven't done a big, big, big launch in the last few months. We continue to grow the business in a bit of an evergreen style, which I'm very, very happy with because it gives me a ton of flexibility. I personally take a minimum of one entire week off every single month. Whether that's me going to travel or whether that's me staying home cuddled up with Pearl, my adorable adorable cat. If you follow me on Instagram, I'm sure you’ve seen her, and if not feel free to DM me, I've got tons of photos and things I can send your way. I get lots of cat photos sent my way as well, so no worries there. I’m a cat gal and I totally, totally get it. I have scaled my business and have done so in a way that works for me and the way that I want my lifestyle to be, so always keep that in mind. That's something that I always ask my clients when they first start working with me. What is the type of lifestyle you want to be living so that you can build your business around that?

Front-Facing and Behind the Scenes Sales

So let's get back to some of the things that really helped us hit the 45k sales week. So, I have a very clear product suite. I want to share some of the things that I was selling publicly and then some of the things that you may not have seen if you're not a current client. So publicly we had three offers available. We had some spots open for our Academy that we sold, we had some spots open for my Six-Figure Fierce Business Mastermind, which is my program to help you scale to 10K months, and then we also had available a few last spots for my multiple six-figure program. If you're already at six figures, we help you scale to multiple six figures inside of Fiercely Scale, and that's my program where there is a lot of one-on-one involved, personalization, these clients get Voxer access with me, and so much more. Those were the only three that we had available publicly. We sold multiple to each of those inside of that week that I was off because we let people know exactly what was available and how to let us know they wanted to work with us. I'll get into more details about the sales process and things like that, but that's what we were selling publicly. We sold a few spots in each of those and then also pre-sold some spots for Fiercely Scale because technically that didn’t start until January.

Behind the scenes we were also selling some client re-signs and client upgrades. So for a few of our programs, once they wrap up the time inside the program we do offer either a re-sign or an upgrade if they want to continue that support with coaching calls and things like that. We do have some other things that we sell to our clients and provide for our clients that we don't necessarily give out to everybody. It's more so kind of a prerequisite to work with us first so that we really know your business, and this is what I love. I've been with my business coach, my business mentor for 3 years now, and I absolutely love it because she knows my business in and out. Anytime you switch to a different business coach it takes time to get to know that business again. But anyway, that really is something to do with why I'm still with my business coach. I absolutely love her and she has helped my business so, so, so much. If you haven't been in a group coaching program or a mastermind or hired a one-on-one coach, I highly recommend that you really surround yourself with other people who can help you get to where you want to go.

Behind the Scenes of a 45K Sales Week

Okay, so that's what we were selling publicly facing and then also some of the things were selling behind the scenes, more client re-signs and then client upgrades. So as I naturally had said, I've got my product suite, my academy, my masterminds, private coaching, a few other offers, and higher levels as well. We had some Academy students upgrade into the Mastermind and so on and so on. So we're always selling regardless of what's going on in the business, regardless of if I'm taking time off. I took another week off in January to do some travel and yes, we definitely sold that week too even though I wasn't In the business. I was traveling and vacationing, and I want to kind of dig into that next with you about what needed to happen. What are some of the things that my team and I needed to do to get there? What are some of the things I needed to do with my team and the things that my team supported me with as well, because we did not do a big launch. We did zero sales calls. In my first few years of business I did tons of sales calls, and I absolutely loved sales calls back then. I have nothing against sales calls. I always recommend starting with sales calls and really learning your style of sales and selling in the ways that feel good to you. Selling on sales calls is very similar to selling in the DM's or selling via email with your email marketing. You can sell in so many different ways, but for us we have a very intensive sales process where we don't require sales calls and we are able to have 45K sales weeks, which is very very normal for us. We’re continuing to grow that without hopping on the phone, without doing sales calls. I'm going to get into a little bit of that today because I know you may want to hear a little bit about that if you've wanted to move away from sales calls at some point in your business. Again, I honestly feel they’re such great practice, I highly recommend and doing so many of them because over time it will improve your sales skills and make it so much easier when you do want to make any kind of transition and do more sales in the DMs or sales in an email, that sort of thing. Again, there is no timeline for when that needs to happen.

My team and I have not actually done a sales call in over two years and it just isn't always necessary. So one of the big things that needed to happen in order for us to hit this sales week of $45,000 without doing a big launch, without sales calls was we created a ton of awareness around my programs that I was selling. Year-round we’re talking about our programs multiple times per week, regardless if we have spots open or not. I do have some programs that are much smaller capacity and more intimate because there's a lot of private access with me, private coaching calls, one-on-one Voxer access, that sort of thing, so we do have a capacity on some of our programs. Because of that, we continue to create awareness year-round that way when a spot does open up, it'll get filled very, very quickly because we'll always have a waitlist going, people are always interested in them. So we're creating awareness year-round for all of our programs. All of December we created awareness around the programs that were available and open that month and how many spots we had. With doing that, people know exactly what we are offering.

We also shared with them how to get in touch with us to let us know they were interested. If you’ve worked with me in the past, or maybe you’ve listened to my podcast episodes, you have heard me say this before, some people just need different permission slips. Not everyone's going to feel ready to go click the apply button and fill it out. Some people may want to chat with you and ask you a question first. Others may do the complete opposite and go apply without even speaking to you first. People just need different permission slips. We do this all month long with different permission slips. We do a lot of sending DMs. We'll say, this is how you can work with us this this week or this month, these are the spots available, if you're looking to go from A to B send me a DM with this word to let me know you're interested. Then we start to prequalify. We also link our application page in our Instagram stories. Create some call to actions and give some guidance to your audience about what you want them to do. The easier it is for them, the either they know what to do and what steps to take, the more likely it is they will take action.

We create a tons of awareness and we continue to do so all year long, even with client testimonials and that sort of thing. I was also sharing a lot of why now was the time to hop in. Why joining the program and investing in yourself in December was so, so, so important, right? How you ended the year was how you started the year and there's no better time to get started than today.The longer you push something off, the longer it's going to take for you to get there. So I really shared why now was the time. We had lots of urgency because our rates are increasing in 2022. So the time to lock in that lower rate was then before the rates went up. We shared why that was the time to jump in. One of the things I love doing is creating some type of urgency. At the end of the day urgency is never going to force somebody to say yes or no. However, it will speed up that decision making process so that they do make a decision, regardless of whether it's a yes or no. I just want to help you make a decision, that way you can take some type of action. If not you're just kind of stuck in limbo and you're not moving anywhere. I want you to move somewhere and take some type of action, regardless if it's a yes or no.

We created tons of awareness and we shared why now was the time. So even for you right now in January, why is right now the time for somebody to hop into one of your programs? Share with them that why. Start to handle some of those objections they may be in your Instagram stories, in your content, sales calls, that sort of thing. We also have a very clear product suite. As I had mentioned earlier in this episode, our clients know exactly what's next, what programs are next in line for them. Since I had taken the week off, technically two weeks off, but for the week that we’re talking about where we had a 45K week, we pre-planned all of my content, and we usually do so anytime I am off. We actually just did a podcast episode, I believe it was last week, where I chatted through some of the reasons that I batch so much content and how I am able to get so much content out. I love to pre-plan and batch things, that way when I do take time off, which I do often, my team can still support the business and we can still get content out and teach things and get new things out to help you move the needle forward in your business. So we pre-planned all of my content.

There were also some other things that needed to happen inside the business. We had a very strong sales process. When applications come in to work with us we have a process for what happens next, how we reach out to applicants for our programs, how we send information about the programs to the clients, how they enroll, and what those next steps are once they enroll. We have a very clear step-by-step process of what happens, that way no applications get lost, no sales are being left behind, and we continue to move the needle forward. We have a very strong sales process. Again, regardless if it's a yes or no, everyone still goes through the same process so that we're very efficient on our end as well. We can just keep things going and moving along. Since we don't do sales calls, I like to send lots of voice messages. I like to connect with my potential clients. As I was chatting a little earlier this episode, sales calls versus email sales versus DM sales, there is no right or wrong way. It's whatever is going to feel best to you, everything works. Sales are sales at the end of the day. I love sending a lot of voice messages and there's been times in my business where we did a lot more email marketing when someone would apply to work with us, everything was done automated and hands-off through emails. I just love connecting and want to answer all the questions I can in the DM's with lots of voice messages because I love doing it. I enjoy it. I love getting to know my future clients or someone who wants to work with me. I really want to get to know them to really make sure they are a great fit for the program and that I'm a great fit for them as well.

Increasing Your Sales

Now let's get into some tips and tricks on how you can increase some of your sales this week in your business. Shifts can happen so quickly in your business. A sales transaction takes seconds, it literally takes seconds for somebody to input their credit card information to pay you. Even though it's the end of January at the moment, you still have so much time to hit your goals for this week, double your income this week, and even this month. So let's get into some quick tips and tricks for some quick cash flow and sales for you and your business. If you're wondering, okay, where are these sales going to come from, like out of thin air? No, and you don't necessarily need to create something new. I would actually recommend not creating something new if you're looking for some kind of quick cash injection in your business.

Think about some things that maybe you already have that you can sell or something that I like to call a secret menu item. So first, what are some things that you already have that you can sell, something that you've already created? Maybe it's an older ebook that you have that you can do a flash-sale on, a mini course that you have, some past free training that you bundle up into a mini bundle, some intensives, some workshops, a coaching program, maybe it’s an older one you haven't run in a while and you want to run it in the spring, you can pre-sell some spots to that next round. I have quite a few clients who fill their entire program months before the program even starts, and you're definitely allowed to do so. Think about some things that you already have that you could sell. If you have past courses that are sitting in your course vault you can take those out and put them on for a flash sale or a bundle of something. There are so many different things that you can sell that you may already have, so start to think about that.

What are some secret menu items you can create? So, for example, a month of Voxer access with you, maybe one call and Voxer access for a week, some people like to call that an intensive, whatever you want to call that, but what is something else that you can create without you physically needing to create an entire new program or course? If you want to modify a private coaching package maybe from six months to three months and offer two or three spots for that and pre-sell. So keep in mind that you are allowed to sell more than one offer at a time. I'm typically always selling at least two or three different things at a time and you're allowed to do so as well. You also don't always have to have things available publicly. Maybe you only sell certain things to your clients and everything else is public, this is your business and you get to make up the rules.

Then the last thing I want to send your way is fortunate is in the follow-up. I really want you to ask yourself, like with the sales conversations that you've been having this week, are you following up with them? Are you actually following up with them? Have you given them a 48-hour deadline to make a decision? Are you handling the objections or are you tiptoeing around them? Are you actually trying to dig deep with them to see if money is the thing that is actually holding them back or if it's a deeper fear holding them back? Follow up and handle objections. Those are if you tip a few quick tips and tricks for you to be increasing some of your sales this week for your business. I have so many other sales podcasts that I’ve also done, more ideas and ways for you to increase conversions, and so much more.

Today we've touched on my 45K sales week that I had last month without a big launch and with zero sales calls while taking the entire week off, technically two weeks off in the second half of December, what this looks like inside a business, things that get to happen behind the scenes In order to have some of these bigger sales weeks, and some tips and tricks to increasing your sales this week in your very own business. You know that we're already getting ready for next week. Every Monday morning we have a brand new episode we cannot wait to share with you. We will see you next week in another brand new episode of The Fierce Business Babe Podcast bright and early next Monday morning!

Topics we cover include:

How to scale in a way that works for you
Your product suite
Different type of sales calls
How to create a sales process

And so much more!

Times to check out:

(15:00) Scaling your business

(16:02) Public vs private products

(19:57) Sales calls

(27:07) Your Sales process

FREEBIES:

4 Step Training to Start & Scale Your Online Coaching Business:

https://melissalincoaching.lpages.co/4-steps-to-starting-a-successful-coaching-business

Quiz: Your Next Business Strategy:

https://www.themelissalin.com/quiz

WORK WITH MELISSA:

Are you ready to take your online coaching business to the NEXT level? Have you been wanting to start coaching, finally start making a full time income doing what you love? The Fierce Business Academy might be the right fit for you! Head to the link below for more details and to hop on the waitlist!

The Fierce Business Academy:

https://www.themelissalin.com/academy

The 6 Figure Fierce Business Mastermind:

https://www.themelissalin.com/mastermind

The Caption Capsule

https://www.themelissalin.com/captioncapsule

Promo Code: PODCAST to save $$$ on The Caption Capsule!

Find me on social media for more daily content!

Instagram: https://www.instagram.com/the_melissalin/

Facebook: https://www.facebook.com/melissa.lin.180410

Facebook Group: https://www.facebook.com/groups/fiercebusinessbabes/

Fierce Business Academy: https://www.themelissalin.com/academy