The Fierce Business Babe Podcast Ep 183: How to Ask Warm Leads for a Sale

Today, I will be answering a question that a client asked inside of one of my programs. Today’s topic is how to ask warm leads for a sale. I will be sharing how we supported our client with this question and giving you full-on coaching here in this episode.

How to Ask Warm Leads for a Sale

By: Melissa Lin

Welcome back to another episode of The Fierce Business Babe Podcast. We are here for another brand new Thursday episode. These are shorter style episodes, little micro or mini episodes for you, that I will be calling the Fierce Business Q&A. So this is how it's going to work in case you didn't catch that last week's new episode on Thursday. Every single week my team is going to pull a question that a client asked in one of our programs and I am going to go into full detail on how we answered the question and how he supported our client. Yes, we will be providing full on coaching for you today.

Today’s question is, “how to ask warm leads for a sale?” This question was pulled from my program The Fierce Business Academy, which is my signature 12-week group coaching program where we help you start, build, and scale your online business to $5k months. Regardless of if you have zero clients, have no clue what your niche is going to be, what type of business you want to start, or have you have started and have some basic foundations, we take you from the very beginning to $5K months. Again, this client asked, “how to ask warm leads for a sale?” The way that we support our clients in this container is with weekly group coaching calls where we dive deep into content, share screens, and show behind the scenes of my business. We also put together action items for our clients to move forward. We have a Slack channel to ask questions every single day, as well as an entire training library to go through that our clients also get lifetime access to and all future updates. So amazing!

Let’s get into the ways that we supported our client with this question. We supported this client in Slack, which is our communication portal with our clients where we support them and give feedback every single day, multiple times a day. I'm in there multiple times per day supporting my clients personally. Honestly, I’m on Slack more than I’m on social media. Now let’s get to the answer for this question. How to ask warm leads for a sale? The answer to this is simple, but for some of us it’s easier said than done. We simply get to ask. Showing ways to work with you on your Instagram stories or information about your program is not the same as actually asking for the sale. So the first is you sharing information about your program. What that's doing is it's creating awareness about it, which is great, continue doing that. That is something I recommend you do all year long, regardless of when you're actually pushing and promoting the program. Most of our programs are evergreen, so we are promoting and creating awareness of our programs all year long. However, what that isn't doing is it's not actually taking it to the next step in converting your audience.

One way you can do this is in your Instagram stories. For example, after you share information about your program tell your audience how to actually take action. What are the steps that they actually need to take? Take a little video if you need to, a screen recording of going into your profile, clicking the link in your bio, what the application looks like, how they get there, pressing submit. The easier it is for them to take action, the more likely it is they will take action. Another way you can do this is after you talk about your offer in your Instagram stories say, “send me a DM with the word start,” or whatever word that you want to add into that. You could also say, “if this feels like a fit send me an emoji to learn how to apply,” and of course share which emoji you want them to send. This can also look like you asking your audience in your Instagram stories, “do you want to learn more and how to apply?” Then you can add in a yes or no poll and reach out to those that do respond. So those are some activities that you can actually do for the converting side.

I know I added a few bonus examples there for you, but let’s get to the actual answer for this specific question. Let's say you have a warm lead that you're talking to. Let's say that they are sharing with you their struggles. They may be sharing what they’ve tried in their journey or things that aren't working. You can simply ask for the sale. So for example, “ You know, Melissa, this is actually exactly what I teach my clients in my program.” Whatever the program name is, put that in there, “this is exactly what I teach my clients in the Fierce Business Academy. Would you be open to hearing more about it?” If you know they've been watching your content about your program and may be interested, you can ask if they've considered applying for the program. We simply get to ask. Sometimes our audience needs that last permission slip before taking that next step and buying from you or applying for your program. It does not need to be like this magic secret sentence to move them from a conversation that you're having to a sales conversation. You can do so with exactly what I just shared. That can be that magic sentence for you. Simply ask them.

Go ahead and let me know how this episode was. If you have one more quick question, let me know. Go send me a message over Instagram. My new handle is the_melissalin, or just search Melissa Lin. It will also be in the show notes for you as a new account. Send me a message with one question that you are stuck on in your business right now and I will personally send you a voice message and respond with how to move the needle forward. My team is already getting ready to pull the next question from one of our programs and I can’t wait to answer it. You will hear it next Thursday on the new episode of The Fierce Business Babe Podcast. We will also have our longer usual episodes next Monday as well. So you will catch two episodes per week, Mondays and Thursdays. See you next week!

Topics we cover include:

Creating awareness about your program
Converting your audience
Asking for the sale

And so much more!

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