The Fierce Business Babe Podcast Ep 197: How to Generate New Leads

Today, I will be answering a question that a client asked inside of one of my programs. Today’s question is, how to generate new leads? If you want to learn how to boost your income by generating new leads, listen to today’s episode.

How to Generate New Leads

By: Melissa Lin

Welcome back to another episode of The Fierce Business Babe Podcast. We are here for another quick episode answering one quick question that a client asked in one of our programs. Before we get started I have one quick announcement. We are at episode 197 today and to celebrate our soon-to-be 200th episode here on The Fierce Business Babe Podcast I am hosting my biggest giveaway yet with $1,500 worth of prizes for you. So, here's how it's going to work: to enter the giveaway all you need to do are these next few things.

The first thing is to go ahead and leave us a review on iTunes. If you haven’t done this before go ahead and head over to your iTunes podcast library. It is usually that purple iTunes app on your phone. However you're listening to the podcast right now, click our podcast, The Fierce Business Babe Podcast, then scroll to the bottom of the podcast and that’s where you can leave your fierce and raving review. Before you press submit, take a screenshot of your review after it's typed out and send it to me on Instagram @the_melissalin. It can also take anywhere from 24 to 48 hours for it to go live, so I want to make sure that we can count your entry as soon as possible. If you have already given me a review, amazing. Thank you so much. Go find the review, take a screenshot of it, and send it to me over on Instagram so we can count that as part of your entry.

The second thing to do is to simply share one of our recent podcast episodes or you listening to the podcast in your Instagram stories and tag me, @the_melissalin. Once you tag me I will be notified and that'll be the second part of your entry. On the day of our 200th episode, we will announce the three winners and here is what each winner will receive. Each winner is going to receive a $100 gift card and a choice of any of my $500 courses. For example, Sell Like A Sales Queen, Hot Leads Machine, any of my bundles, my mini courses, or you can utilize that $500 towards any of my programs. So a $100 gift card and choice of any of my $500 courses that we have. So to recap, to enter my biggest giveaway ever with $1,500 in prizes, leave us a review on iTunes, send me a screenshot of the review on Instagram, and then also share the podcast on your Instagram stories and make sure to tag me because that’s the only way that I’ll see it. If you have any questions go send me a message on Instagram. The winners will be announced on the 200th episode.

Let's dive into today's brand new Thursday episode. These are a new shorter style episode that we're calling this Fierce Business Q&A. It’s a micro episode for you answering one question that a client asked. This is how it's going to work: each week my team pulls a question that a client asked in one of my programs and I'm going to go into full detail here with you on how we answered the question and how we supported our client. The question this week was pulled from our program The Fierce Business Academy. This is my 12-week group coaching program where we help you start, build, and scale your online business to $5k months. The question this week was, how to generate new leads? The way we support our clients in this container is with weekly group coaching calls where we dive deep into content, share screens, work behind the scenes together, and put action steps in place for our clients to move forward. We also have a Slack channel to ask questions every single day and receive feedback on everything. Then we also have an entire training library with over 20 hours and material to go through that they also get lifetime access to. The way that we supported our client with this question was inside of our Slack channel, which is where it was asked. We are in there every single day supporting our clients, so we responded on the same day. We’re in there multiple times every single day ensuring all clients are being supported. Let’s dive into answering the question, how to generate new leads?

I want to first say that there are dozens and dozens of ways to bring new leads into your business, and I want to share some with you today. Also, lead generation is going to be one of your biggest money-making activities in your business and it's something that I really want you to be focusing on every single day. How can you bring in new people every single day? As you continue to bring new people in, new people will always be going through your sales process. They're going to come in, they’re going to get to know you, they’re going to start to like, know, and trust you. You’re going to nurture them, start building that relationship, and then push them through and they’ll start to convert. You always want to be bringing people in so you can always be bringing people through your sales process. Let’s get into some ways that you can be bringing new leads in and getting in front of new people.

The first thing is social media is always shifting. There's always new things that Instagram is sending our way. If you're on Instagram it really depends on where your ideal client is spending most of their time. Let's say you’re over on Instagram, right now reels are the biggest. Will it always be? Probably not. Instagram is always creating new things, new avenues, new tools for us to use, but right now reels are the best way to get in front of new people. They are the biggest thing for growth for your account currently. That is something, however, it’s not necessarily a converting tool. It’s a great thing to attract and bring new people in.

Another thing you can do is host a giveaway on your Instagram, share how to enter very similarly to how I did in the beginning of his podcast episode for our 200th episode giveaway. Share your freebie on your platforms because that can get pushed out and other people may share it as well. As people come to your page, if your freebie is in your bio or an Instagram story highlight, if it's there, if it's in a link, if they’re able to access it, they'll be added to your email list as they hop into it. New people are coming to your page every single day, so you want to give them some resources and some tools if they’re looking for that.

Something else you can do is collaborating, it's such a great way to get in front of new people. You can do Instagram lives with other people, Facebook lives, hopping onto podcasts, doing blog collabs, any type of collaborating that you can. There are going to be some people in whoever you're collaborating with’s audience who are attracted to your energy and what you're teaching, what you are bringing to the table and vise-versa. It is definitely a win-win.

Press is always a great thing to bring new people your way. Pinterest, any kind of Instagram story swaps with a friend, hosting some type of challenge or livestream series, that’s a great way. Our most recent one brought in over eight hundred new leads for us, maybe even closer to 1,000. We did a 3-day live stream series to then push into one of our programs. Again, it’s bringing new people into your audience, which we want to be doing every single day so that we can get in front of more people. The more people you're in front of, the more potential there is to support and help them and help them create that transformation for them, help them create the results that they’re looking for, that desire to move from point A to point B. You also get to make a bigger impact, so go implement and take action.

Let me know how it goes. Again, there are dozens and dozens of lead generation activities you can do throughout the month, those were just a few. If you have any questions about lead generation in particular, go ahead and send me a message on Instagram and I will personally send you a quick tip, a voice message response with how to move the needle forward with that question. You know my team is already getting ready to pull the next question from one of our programs, I cannot wait to answer it. We also have another big episode next Monday morning coming out. Currently it is a double feature with two episodes per week, so definitely enjoy it while it’s here. Don't forget to enter into our 200th episode giveaway. Again, the two things you need to do are leave us a review, take a screenshot and send it to me on Instagram, and then the second thing is to share the podcast on Instagram in your stories. Make sure to tag me so that I can see it and get you into the giveaway. We'll see you on the next episode of The Fierce Business Babe Podcast!

Topics we cover include:

Your biggest money-making activities
Building relationships with clients
Getting in front of new people

And so much more!

GIVEAWAY:

To celebrate our *soon to be* 200th Episode here on the Fierce Business Babe Podcast, I’m hosting my biggest giveaway yet, with $1,500 worth of prizes for you!

To learn how to enter this giveaway, take a listen to today’s podcast episode and follow the directions I give!

Questions? Send me a message over on Instagram (@the_melissalin) ! The winners will be announced on the 200th episode for you!

FREEBIES:

4 Step Training to Start & Scale Your Online Coaching Business:

https://melissalincoaching.lpages.co/4-steps-to-starting-a-successful-coaching-business

Quiz: Your Next Business Strategy:

https://www.themelissalin.com/quiz

WORK WITH MELISSA:

Are you ready to take your online coaching business to the NEXT level? Have you been wanting to start coaching, finally start making a full time income doing what you love? The Fierce Business Academy might be the right fit for you! Head to the link below for more details and to hop on the waitlist!

The Fierce Business Academy:

https://www.themelissalin.com/academy

The 6 Figure Fierce Business Mastermind:

https://www.themelissalin.com/mastermind

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