The Fierce Business Babe Podcast Ep 72: Priorities for Each Business Stage

In today’s episode we are going to cover what the priorities are for each stage of business and what you should be focusing on. The priorities in our business change as we grow and expand so I’m going to dive deep into each specific stage and what you should be doing in each one.

Priorities For Each Business Stage

By Melissa Lin

We are talking about some pretty cool stuff today. People aren't sure what their priorities and their business should be right now. So I have decided to talk about it. What are the priorities for each business stage?

The priorities in my business when I was first started are very different from how they are now.

The Beginner Stage:

First, I want to go into the beginner coaches. Maybe you're just starting your business. You may have an idea of what it's going to be. Maybe you don't. You are thinking about high ticket coaching and you might have a passive product. You thought that was going to be easier to sell, but then you realize, it just tastes as much energy to sell something at $50 as something that's $1,000.

Most beginner coaches are just staying busy. They love to stay busy. You're creating all these cute graphics on Canva. You're focusing on sales pages and backend creation and planning. You're starting to stress about future podcasts episodes, even when you don't have a podcast. All of these things that you're doing to stay busy, but they aren't actually helping you with the priority in your business right now.

You get to focus on money generating activities. Actually doing sales activities. Most coaches are spending probably 70% to 80% of their time in creation mode, but not actually going out and selling them in the DMs.

Most of these beginner coaches are spending probably less than 10% of their actual time selling. 60% to 70% of your day needs to be selling, money generating activities, and sales focused activities that are actually going to be bringing leads in your door. So what does this look like?

You have so many different ways to sell. Creating call to actions in your captions, showing behind the scenes of your program, actually getting in the DMs and selling, asking for the sale, connecting with your ideal clients in the DMs, hopping on discovery calls, and adding value, because we know from last episode your value is your pitch.

And if you don't feel comfortable doing those things, totally okay. I was so scared to sell. However, this is such a big portion of your business because without selling you don't have a business.

The Intermediary Stage:

You've got some high ticket clients, you're making a few thousand dollars per month in your business. You've kind of got this sales thing down. You probably have one or two offers, but you're probably more focused on one on one clients. You're working some decently long days, like 10 to 12 hour days, but as your business, so it's so fun and you're just doing, doing, doing and you feel like things are a little chaotic.

You don't have time to add systems into your business or strategies into your business because you've been so focused on getting clients for so long. If you're in that stage in your business, here are some of the shifts you get to make.

You get to shift from the one-to-one system to the one-to-many. The more people you help, the more that you serve, the more money is going to come your way. The more success is going to come your way. So what does that look like?

That could mean you create your first passive course where it's unlimited for how many people can come in, and that means you're serving so many more people because you're able to do so. It could also mean group coaching in order to scale.

Start to lean into hiring, delegating, outsourcing, and getting help because you're here to build an empire that serves so many people, but you can't do it alone. For you to serve as many people as possible, you get to have help. You get to delegate and outsource.

The Advances Stage:

Let's get into the more advanced coach. Now this is most likely you, if you're at about the $10K to $15K month mark and you're wanting to scale to the $30K month mark, but you just feel stuck. So what most of these coaches are full time in their business. They have a few team members who are starting to help them, but they're still kind of acting like that beginner style system.

What they get to shift into now is automation and adding systems. Thinking about how your programs can be tweaked so that you can help even more people. So for example, I had a program in the past that was a hybrid one-on-one and group program and I wanted to scale that pretty big so that I could help even more people in that container.

However, with it being a hybrid of one-on-one, I was giving them Voxer access and private coaching calls along with the group access because I'm such a giver. But I wasn't able to scale that container from the way that it was structured. I had to make some shifts and some tweaks in that program so that I was able to scale it and help even more people.

If you're at this point of your business you get to start to really focus on the things that you enjoy most in your business that are really in your zone of genius.

Those are the three big business stages that I would say. So really ask yourself, which of those three stages are you in right now? What are the things that you're doing? And make a list of where you need to shift into. Thank you for hanging out with me today.

Times to check out:

(7:01) For the beginner coaches, who are they and tasks to focus on

(8:43) Beginner coaches LOVE to stay busy, they should be doing this instead

(10:00) Top things you should not be doing

(13:19) If you want to get better at selling...

(15:04) Stage 2: The intermediary coach: You’re making a few thousand dollars a month

(17:02) Help more people, shift from 1:1 to 1:many

(18:00) Stage 3: Freedom of time and freedom of money, start outsourcing

(22:31) What to Delegate and outsource

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