The Fierce Business Babe Podcast Ep 143: How to Sign 3 Clients This Week
Today we are going to be diving into sales and how you can easily sign three new clients this week. I am going to be diving deep into some great tips you can use this week to sign new clients and increase your sales going forward along with so much more!
How To Sign 3 Clients This Week
By: Melissa Lin
A topic that I absolutely love, love, love talking about is sales and how to get more of it in your business. Last week, I posted a question box on my Instagram stories, and one of the most asked questions was around sales and specifically how to sign more clients or how to get more people interested in their offers that they have right now or the programs they are selling.
So I thought, well, why not really take the time to dive deep with you around the topic, give you some tips and tricks in sales. Selling in general is a skill that I have spent the last few years really, really improving, and also really falling in love with, to be honest. It's so natural and so easy for me because of the time I've spent on it. It really is a skill that you can learn. That's something I love, love, love, to teach my clients as well. Because at the end of the day, you really can't grow business without sales. So, you know, anytime we, in our business, open spots for private coaching or any of our bigger containers, we fill them fairly quickly. So for example, our private coaching containers always fill within a week and every week we're enrolling new women into our group programs and our courses and the first thing to keep in mind is selling is serving and really having fun with it.
So today I do want to share some of my big, big, big tips to help you sign three more clients this week. If that's a little overwhelming for you, if you're working on your first client, then let's have your first client be the goal. Let's help you sign that first client this week. So whatever that goal is, whether it's one client, two clients, three clients. The strategies I'm going to teach you today and walk you through and give you examples on are going to help you do this. You can easily sign three clients this week. It’s so possible. We do it. We do more than that and you can do it as well. Something that I mentioned recently was that a transaction in your business takes just a few seconds. Like literally, just a few seconds for somebody to say yes, I want to work with you. Let me pay you. Just a few seconds. So you can definitely achieve this in the next seven days and today I'm going to give you steps and ideas on how you can do this in your business.
Sales Mindset
So before we get into any strategy at all, we get to spend just a quick minute on the sales mindset. I really started improving my sales skills once I truly shifted my sales mindset. So we get to spend time really feeling good about sales. So start to ask yourself these questions, you know, “do I feel sleazy when I'm thinking about selling?” When we hop on a sales call, when we’re about to promote our program, do we feel that selling is sleazy? Or do you feel that selling is serving? Do you feel that you've got to kind of beat around the bush or do you feel that you can go and ask for the sale whenever you want? So your audience can feel your energy around sales, whichever of those two it is, or maybe you're in the middle of the tune. You're still shifting. Let's continue to shift. Let's shift your sales mindset and do it today. Start working on it today. Mindset goes over any kind of strategy, if you don't believe in it, if you don't believe in selling is serving, then these strategies aren't going to necessarily work because yes, you may be able to book a sales call with one of the strategies I'm going to teach you today. However, if subconsciously, you still feel that sales is icky or that sales is sleazy, then what's going to happen on your sales call subconsciously, you're going to avoid really selling. You're going to avoid handling objections because you know, maybe you have this story that you're taking people's money when you sell. It's all of those stories that are no longer serving you. So again, let's really spend some time before you implement the sales mindset, it's really important.
Creating Awareness
So we're gonna to get into timing and now, and let's say that at this point in your business, I'm going to assume that you already have your offer mapped out. So I definitely recommend having your offer already mapped out and being at a point in your business where you're ready to sign a client. So your offers mapped out. I'm assuming that you've already spent some time on lead generation and already some time nurturing your leads, right? You've probably been doing that even before your offer was ready. So those are all necessary before you can sign clients, right? You need your offer. You need to be bringing in new leads and also nurturing those leads. Those are all necessary before signing clients. So to sell your offer, to sell your product, your program, your course, you get to create awareness. This is one of the biggest things I see online coaches or service-based providers miss out and really forget about. A lot of folks feel like, okay, I'm going to create the program. Boom, it's created. Now, I'm going to just go out and talk about it once and people are going to buy right away and it doesn't work that way. We get to create awareness. People need to see things over and over and over and over. People need to hear about your offer, your program, the name of it. What's inside of it. The pain points. Minimum of seven to 10 times before they take action. It's probably going to be even more than that. So we get to create awareness. People need to know what it is that you offer in order for them to actually take the next step and purchase your program, your course, your offer, or apply to work with you. So what does this look like? So it looks like you getting on Instagram stories and talking about your offer, ways to work with you, sharing behind the scenes of your offers, sharing client testimonials. If you're creating worksheets for your program, share behind the scenes of what that looks like. People love seeing that. Share client testimonials, anything to do with your offer. Talk about it and then add it all into an Instagram story highlight for people to come back to, right? You've got new people coming to your page every single day. Please create a story highlight that people can go back and look at or new people can also see it.
Easier Application Process
So, do just keep in mind that the easier it is for your potential client to take action or if they know what to do, you’re telling them the steps to do, the more likely they're going to actually go and take action. So, for example, If they need to go to your website to apply for your program, you know, they'll hit your website, but then they need to go to the sales page and then hit another button and then another button and then we finally get to the application, right? If they're needing to jump through two or three pages to find your application page, it's unlikely they're going to continue to follow through. Keep it simple, the fewer steps they need to take, the better. So if you've opened doors to apply for your program, have the application or sales page directly in the link in your bio or in your LinkTree. We have a webpage in our bio where it's a resource page. So we always have our big things, our offers, you know, our freebies, things like that, our free Facebook group, the podcast, we always have that available on our resource page. And on top of that, also create a call to action on your bio. Again, make it easy for them to take that next step. Applying below, you know, move into point B below, click below, purchase below. Create a call to action for them.
Utilizing your audience
Now, the way that you can easily sign new clients this week is really by utilizing your current leads in your audience, do you have them? They’re in your audience right now. For every one person that has reached out in the past, there are at least 20 or 30 more in your community, in your audience. So for every one person that's reached out, for every one person that has applied for your program, for every one person that has asked a question about your offer, there are 20 or 30 more that are lurking is what I like to call it, or silently supporting you and secretly wanting to work with you. They're just watching you and wanting to work with you. You’ve spent so much time with lead generation, which it is one of the most important steps of your sales process. Lead generation is something that you get to continually do in your business. Right? And it's the biggest money-making activity that you can do in your business, in that sales process. And you spend time nurturing them.
Three Strategies You can Use This Week
So let's really focus on ways that you can now convert and also close them, right. Turning them into new clients for you. So, what I'm going to do is I'm going to share three strategies with you that you can use this week, starting today, to start converting some of your warmer leads, some of your hotter leads in your audience. So if you're ready, grab that pen, your favorite pen, favorite notebook, beverage of choice, whatever it is, depending on the time of day, actually, really, it doesn't matter what time of day it is. Right. I like some mimosas during the weekends in the morning. Um, but if it's during the week, I prefer a coffee or a tea. So get that favorite pen, notebook, water, or whatever beverage you prefer. And we're going to dive in. So as I mentioned, you already have people in your audience right now who are interested in working with you.
Create More Awareness
So this first strategy that I'm going to share with you, it's going to support you in both creating even more awareness, remember awareness is really important, creating more awareness and giving your audience that permission slip that they've been waiting for to ask you more questions and see if your program is the right fit for them. So what you can do this week, and let's go ahead and break this down. What you can do this week is show some behind the scenes of your program, right? Worksheets and videos. You uploading things into that portal, your course hub, sharing testimonials. If you have those for your program or your coaching and let your audience know that you have three spaces for discovery calls this week to see if you would be a fit to support them in moving from point A to point B, whatever that looks like for you and your business. So what does this do? What this does is this creates awareness for your program, gives them an inside look into the program. Or if you're sharing a testimonial, it shows what's possible for them. Then you're giving them the steps of how to learn more by offering that discovery call. Send me a DM with the word blank, to book a discovery call, let people know how they can do this.
Share the Pain and Pleasure Points of your Program
So strategy number two, go and share the pain and pleasure points of your program in your Instagram stories and poll your audience to see who was feeling some of these at the moment. Are you wanting a blank? Do you desire blank? Are you tired of feeling blank? And when I say blank, fill in the blank with whatever your pain points are for your program and share some, imagine ifs, share future possibilities, a transformation, possible result and poll your audience, ask who in your audience would want that. Or, you know, if it's pain and pleasure points, asking your audience who is feeling this. What this does is this is having your leads that are in your audience, some of the lurkers, self identify themselves and let you know, “Hey, I'm in your audience and I'm interested. This is how I'm feeling. This is really speaking to me” and go on, strike a conversation with them. Yeah. Go reach out to them. See if they're interested in taking the next step with you. See if they're interested in applying for your program or purchasing something of yours. Go and reach out and have conversation, but this is going to help your lead self identify themselves for you, which is absolutely amazing. You've already done all the work to bring them into your audience and nurture them. They're ready. And this is another way for them to let you know and keep in mind, you know, some people are going to be ready to book a discovery call right away. Some are going to take minutes and spend all of their time on your website and find out a secret loophole. How to book a call with you or how to apply for your program even if it's not available. We've had that happen a few times too, where I'm not sure how they found some of our sales pages for applications when things weren't open, they did. And there's going to be some who are just waiting for a message from you or they're waiting for a different permission slip. So keep in mind not everyone's going to, you know, immediately come and buy. They may have questions. They may not want to apply first or hop into a discovery call. So we want to have various avenues for them. Keep it easy for them. They’re method of reaching out may be different. It might not necessarily be the click of a button. It could be needing to hop on a discovery call with you or chatting back and forth in the DMs via voice messaging, whatever that looks like.
Private Invitations
Strategy number three is definitely one of my favorites and what it is, is sending out private invitations to some of your warmer and hotter leads. So open your lead tracker, you've got a lead tracker. Utilize it for your business. Send out five private invitations this week. Get the conversation started. Handle objections. Actually reach out to them with a private invitation into your program, whether this is a private invitation via email, via Instagram, DMS, whichever method you prefer and whichever method you've been communicating with your leads on. What I did a few months back, I actually, I believe I've talked about this in my podcast a few times. Now I did a poll a few months back on my Instagram stories, asking my audience how often they're selling in their business right now and for those that answered 80% said once per month or twice per month. And I was shocked. I did not think it was going to be 80%, that high of a number only selling once or twice per month and something I really want to share with you and have you remember, sales gets to become a daily habit in your business. It's really a non-negotiable. It's one of my non-negotiables in my business every single day we're selling, every single day we're selling, yes, a daily habit. And even on the weekends, every single day. And yes, you can do this without being in your business 24/7. I do not work seven days a week. I do not work 10, 12 hours a day. I work 20 hour work weeks and we're still selling every single day. A lot of it can be automated. A lot of it can be hands-off. And so really ask yourself today, “How often are you actually selling right now? Are we tiptoeing around selling? Are we beating around the bush? Are we going all in?” Like, what does that look like?
If we're tiptoeing, I want you to take some time today to really determine why you're avoiding sales. Do you truly believe in your offer? Right? That's something, If we don't truly believe in our offer, if we don't truly believe that it's the best offer for our clients for that transformation, then that could be you avoiding sales. Are you worried about rejection when it comes to sales? Are you worried about judgment from others? If you post about your offer on your Instagram stories more than once per month, what is holding you back. Determine what that is, and then that's going to help you start to move forward. We get to create awareness around what makes you uncomfortable around sales? What's the story that's no longer serving you? Again, we're getting back to sales mindset, it’s so important.
The Follow-Up
Okay, one more tip I want to leave you with today, outside of the three strategies I gave you today and my chat about sales mindset, is that fortune is in the follow-up. So much goes on in the follow-up and after you've asked for the sale, I want you to follow up. Messages get lost. Some need support through objections, and a lot are going to have objections. Objections are normal. We're human. Most will have some type of objection. It is normal. I want to normalize that, it's very normal for people to have some type of objection. So it might be higher, so might be slimmer, but support them through objections. Some might need that last permission to slip. Follow up, follow up. Always.
So, what we've done today is we've touched on the sales mindset a bit. And we've also talked just a tad about, you know, making sure your offerings are ready and making sure you're doing lead generation and nurturing. We focused on creating awareness for your offers and the importance of it. We covered the three strategies that you can use this week to sign more clients and then a few more tips for you, just some tools to utilize as you're working through it this week. And I am so excited for you. I cannot wait to see you move the needle forward in your business. Thank you for hanging out with me today! I am always going to be your biggest cheerleader, so you taking the time out of your day to spend with me truly means the world to me. Feel free to send me any thoughts, takeaways and any other goodies you want to share with me on Instagram @TheMelissaLin. I’ll see you next time!
Topics we cover include:
Sales Mindset
Creating Awareness
Pain and Pleasure Points
Private Invitations
The Follow-Up
And so much more!
Times to check out:
(8:06 ) Sales Mindset
(10:23) Creating Awareness
(19:12) Pain and Pleasure Points
(21:59 ) Private Invitations
(24:56) The Follow-Up
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