The Fierce Business Babe Podcast Ep 199: How to Grow Your Email List

Today, I will be answering a question that a client asked inside of one of my programs. Today’s question is, how to grow your email list? If you want to learn tips and tricks for effectively growing your email list, listen to today’s episode.

How to Grow Your Email List

By: Melissa Lin

Welcome back to another episode of The Fierce Business Babe Podcast! Before we get started, I have one quick announcement. This is the last time you will hear this announcement on this podcast. To celebrate our soon-to-be 200th episode here on The Fierce Business Babe Podcast, I'm hosting my biggest giveaway yet with $1,500 worth of prizes for you. To enter the giveaway, all you need to do are these next few things. The first is to leave us a fierce and raving review here on iTunes. All you need to do is head to your iTunes podcast library, it is typically that purple iTunes app on your phone or wherever you're listening to the podcast right now. Click our podcast, The Fierce Business Babe Podcast, scroll to the bottom and you can leave your review. After it's typed out, take a screenshot of your review before you submit it and send the screenshot on Instagram through a message. My Instagram handle is @the_melissalin. If you've already given me a review, amazing. Thank you so much, we appreciate it. If you would, take a screenshot of that and then send it to me on Instagram in a message so that we can count it as part of your entry.

The second thing to do is simply share any of our recent podcast episodes or you listening to the podcast in your Instagram stories and tag me @the_melissalin. Once you've tagged me I will be notified and that will be the second part of your entry. Yes, you do need to do both. Send me the screenshot and then tag me on Instagram stories. On the day of our 200th episode, which is going to be on Monday, so it’s very, very soon, take action if you have not yet, on the day of our 200th episode we will announce the three winners. Each winner will receive a $100 gift card and choice of any of my $500 courses. These include Sell Like A Sales Queen, Hot Leads Machine, my bundles, and my mini courses. You can also utilize the $500 towards any of my programs or coaching programs. So a one hundred-dollar gift card and choice of any of my $500 courses. To recap, to enter our biggest giveaway yet with $1,500 in prizes, leave us a review on iTunes, send me a screenshot of that on Instagram, and then share the podcast on your Instagram stories. Make sure to take me so we're notified. If you have any questions, send me a message over Instagram, I don't bite. Again, the winners will be announced in the 200th episode on Monday! It’s so soon and I’m so excited. It’s going to be a big day. Now let’s dive into the episode.

We are here for another brand new Thursday episode. I started these mini micro episodes for you to add even more value to lead up into the 200th episode. We have a value over on Instagram as well, so check us out on all platforms. If you love the podcast, we have value everywhere; email list, Instagram, everywhere. So here is how today's episode is going to work. Each week my team has been pulling a question that a client asked in one of our programs and I go into full detail on how we answered the question and supported our client. So yes, I will be providing full-on coaching for you today, right here, right now. So the question was pulled from my program The Fierce Business Academy. This is my 12-week program where we help you start, build, and scale your online business to $5K months. So yes, we start from scratch. If you already have your first program developed, but aren't quite at the $5K, we meet you exactly where you're at to help you grow from there.

So, the client this week asked, how to grow your email list? We support our clients in so many different ways in this container. We have weekly group coaching calls where we dive deep into content, share screens, go behind the scenes, and put together action steps for our clients to move forward. We have a Slack channel to ask questions every single day and an entire training library with 20+ hours of material to go through that they get lifetime access to. They also have access to all future updates, how cool is that? We supported our client with this question in our Slack channel. I'm in there multiple times throughout the day, so is my team, supporting our clients all throughout the week.

Let’s get into the answer to this week's question, how to grow your email list? Before we dive into actually answering the question, I do want to share the importance of email lists. Right now you may be focused on trying to grow your social media platforms, which is amazing. You definitely want to be getting in front of more and more people so you can help more people. Continue doing so and start collecting email addresses as well. For example, if Instagram or Facebook were to shut down tomorrow, which probably won't happen, however, it's possible. There have definitely been those two or three days every single year where the platforms do shut down. I also lost my original Instagram account. Yes, we’re still working on getting it back. If we don’t get it back, we lost all of our followers. All of that is gone. You would lose everything if the platform shut down. We don't own the followers. Email addresses on our list are the only things that we actually own when it comes to lead information.

So, is email marketing dead? Most definitely not. I did a full podcast episode answering this question and sharing why it's not dead. I also shared what is really necessary to blow your email list up. Nurturing your email list and selling to your email list works. It will be around for quite some time. I promise you email marketing is not going anywhere. It's been here forever. It's continuing to stick around, and again, it’s the only thing you own. Let's get to actually answering the question, how to grow your email list? If you don't have one, create one today. That’s your action item for today. Go create your email list. If you're not sure how, send me a message. This is one of the many, many things that we support our clients with. It is just so important to get started.

So, what can you do? The first thing to do is create a freebie. Create some type of value add piece to collect email addresses. Ask yourself if there's anything that you already have that you can use. Do you have a freebie or any type of value add that you can give to your audience in exchange for their email address? Maybe it’s a worksheet, a workbook, or a template. Anything that you've already recorded in the past. Go ahead, create an opt-in page and do this. We give step by step on how to do this in our programs as well.

The second thing you can do is start a Facebook group. If you have one, let's make sure that you've got your questions in there for people to hop into the group. You're allowed to ask three questions on your Facebook group prior to new members entering and joining. Make one of those questions about their email addresses. Add in your group description your freebie link. Post that everywhere, your Instagram bio, everywhere so that people can see that and hop in and you can get that email address in exchange.

Another thing you can do is a live training series, a challenge, or a workshop. You can do some type of an event that you're hosting and in order for them to save their seat they'll need to input their email address to register in order for them to get that next step information. There are a lot of different things you can do. These are just three ways out of so many that you can start doing to collect email addresses. I'd recommend focusing on adding at least a few email addresses minimum to your list each week and continue to grow. The things that we focus on are what do grow and what do expand. Again, it really is the only thing that you actually own in terms of lead information.

Go implement, take action, and let me know how it goes. This is your very last reminder here on the podcast that we will be announcing winners on Monday's podcast episode. Get your entries in over the next few days. You may as well get it in today so you don't forget about it over the weekend because you are not going to want to miss out on this giveaway with $1,500 worth of prizes. If you have any other quick questions, go ahead and send me a message on Instagram and I'll personally send you a voice message response with how to start moving the needle forward in your business. We will have the next episode ready for you bright and early Monday morning here on the Fierce Business Babe Podcast.

Topics we cover include:

Opt-in pages
Making your links available
Hosting events

And so much more!

GIVEAWAY:

To celebrate our *soon to be* 200th Episode here on the Fierce Business Babe Podcast, I’m hosting my biggest giveaway yet, with $1,500 worth of prizes for you!

To learn how to enter this giveaway, take a listen to today’s podcast episode and follow the directions I give!

Questions? Send me a message over on Instagram (@the_melissalin) ! The winners will be announced on the 200th episode for you!

FREEBIES:

4 Step Training to Start & Scale Your Online Coaching Business:

https://melissalincoaching.lpages.co/4-steps-to-starting-a-successful-coaching-business

Quiz: Your Next Business Strategy:

https://www.themelissalin.com/quiz

WORK WITH MELISSA:

Are you ready to take your online coaching business to the NEXT level? Have you been wanting to start coaching, finally start making a full time income doing what you love? The Fierce Business Academy might be the right fit for you! Head to the link below for more details and to hop on the waitlist!

The Fierce Business Academy:

https://www.themelissalin.com/academy

The 6 Figure Fierce Business Mastermind:

https://www.themelissalin.com/mastermind

Melissa Lin Shop

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